The Cosmic Engine Research Essay Example

The Cosmic Engine Research Essay Example The Cosmic Engine Research Essay The Cosmic Engine Research Essay Compare the views of Hubble and Friedman about the expansion of the universe: Edwin Hubble’s observation In 1929, Edwin Hubble announced that his observations of galaxies outside our own Milky Way showed that they were systematically moving away from us with a speed that was proportional to their distance from us. The more distant the galaxy, the faster it was receding from us. The universe was expanding after all, just as General Relativity originally predicted! Hubble observed that the light from a given galaxy was shifted further toward the red end of the light spectrum the further that galaxy was from our galaxy.The specific form of Hubbles expansion law is important: the speed of recession is proportional to distance. Hubble expressed this idea in an equation distance/time per megaparcec. A megaparcec is a really big distance (3. 26 million light-years). Alexander Friedman’s theory In the early 1920’s Friedman for told a theory were universe begins with a B ig Bang and continues expanding for untold billions of years (that’s the stage we’re in now. ) But after a long enough period of time, the mutual gravitational attraction of all the matter slows the expansion to a stop. The universe will eventually start to contract in a big crunch. Friedman embraced the idea that the equation in Einstein’s theory of relativity shows a universe that is in motion, and not constant.* A flow chart to show and describe the transformation of radiation into matter which followed the â€Å"big bang†: * Einstein’s view of the connection between matter and energy: Association between  mass  (m) and  energy (E) in Albert Einstein’s theory of relativity, complete by the formula E=  mc2, where  c  equals 300,000 km (186,000 miles) per second i. e. he  speed of light. In physical theories prior to that of  special relativity, mass and energy were seen as distinct entities. The energy of a body at rest cou ld be assigned an arbitrary value. In special relativity, the energy of a body at rest is determined to be  mc2. There for, each body of  rest mass  m  possesses  mc2  of â€Å"rest energy,† which potentially is available for conversion to other forms of energy. The mass-energy relation implies that if energy is released from the body as a result of such a conversion, then the rest mass of the body will decrease.Such a switch of rest energy to other forms of energy occurs in ordinary chemical reactions, but much larger conversions occur in  nuclear reactions. This is particularly true in the case of nuclear-fusion reactions that transform  hydrogen  to  helium, in which 0. 7 % of the original rest energy of the hydrogen is converted to other forms of energy. Although the  atomic bomb  proved that vast amounts of energy could be liberated from the  atom, it did not demonstrate the precision of Einstein’s equation. * Accretion of galaxies and st arsAfter a few hundred thousand years after the Big Bang, the Universe was cooled down and atoms were formed. As the Universe was further expanding and cooling, the atom particles lost kinetic energy and gravity began to attract them together forming regions of high mass density. The regions of high mass density began to attract nearby material and gain mass. This process is known as accretion. At some time or another, all matter in the universe formed discrete gas clouds known as protogalaxies. As further accretion occurred, galaxies were formed. Accretion also occurred inside galaxies, forming stars.As the average temperature of matter in the universe, then as the universe expands there is less hot matter such as stars and colder dark space/matter between it, so when you average things out, you get a lower temperature. * Relationship between the temperature of a star to the wavelength and color emitted from that star. Stars appear to be exclusively white at first glance. If we loo k carefully, we can see that there are a range of colors blue, white, red etc. stars are small blackbodies and their color variation is a direct consequence of their surface temperature.Cool stars radiate most of their energy in the red and infrared region of the electromagnetic spectrum and there for appear red, while hot stars emit mostly at blue and ultra-violet wavelengths, making them appear blue or white. To estimate the surface temperature of a star, we can use the known relationship between the temperature of a blackbody and the wavelength of light where its spectrum peaks. That is, as you increase the temperature of a blackbody, the peak of its spectrum moves to shorter bluer wavelengths of light.This simple method is conceptually correct, but it cannot be used to obtain stellar temperatures accurately, because stars are  not perfect blackbodies. The presence of various elements in the stars atmosphere will cause certain wavelengths of light to be absorbed. Because these absorption lines are not uniformly distributed over the spectrum, they can alter the position of the spectral peak. Moreover, obtaining a usable spectrum of a star is a time-intensive process and is prohibitively inefficient for large samples of stars. Propose an experiment that can be conducted at home to find the mathematical relationship between brightness to its luminosity and distance. Shine a clear 100 Watt light bulb through a square hole in a piece of paper and see how many squares it illuminates on a piece of grid paper as you move the grid paper different distances away from the hole. Throughout the experiment, keep the light bulb and the piece of paper with the hole in it exactly 10 cm apart while you move the grid paper progressively farther away.The experiment works best if you turn the light bulb so that the shadow it casts through the hole is as sharp as possible this will usually be when the filament is held perpendicular to the paper. 1. Place the grid paper right a gainst the square hole, so it is also 10 cm from the light bulb. The bulb should illuminate one square on your grid paper. Now move the grid paper 20 cm from the bulb and see how many squares are illuminated. Repeat this measurement for distances of 30 cm and 40 cm from the bulb. 2.At each successive distance tested above, determine how many times farther away the grid paper was from the light bulb than it was at the first distance 10 cm. 3. Throughout this experiment, the amount of light passing through the square hole has remained constant since the distance between the light bulb and the hole has not changed. Thus, if the light is spread out over N squares, then only 1/N as much light falls on each individual square on the grid paper. Determine what fraction of the light coming through the square hole falls on any one square on the grid paper at each of the distances you examined. . Examine your data for trends and relationships. * Hertzsprung Russell diagram: Average mass (the s un = 1) Average luminosity (the sun = 1) * Main Sequence: A main sequence star is not really a type of star but a period in a stars life. When a star is in main sequence it is converting hydrogen into energy. It is then usually called a dwarf star. This is the longest period in a stars lifetime. Our Sun is a yellow dwarf in main sequence. A main sequence star’s mass ranges from 0. 10 M/M to 60 M/M the luminosity can start at 0. 008 L/L and reach 500,000 L/L. their surface temperature which is measured in kalvins can reach from 3000 K to 38,000 K. Once a protostar starts burning hydrogen in its core, it quickly passes through the T-Tauri stage (in a few million years) and becomes a main sequence star where its total mass determines all its structural properties. The three divisions in a stellar interior are the nuclear burning core, convective zone and radioactive zone. Energy, in the form of gamma-rays, is generated solely in the nuclear burning core.Energy is transferred tow ards the surface either in a radioactive manner or convection depending on which is more efficient at the temperatures, densities and opacities. Red Giants: Towards the end of a  star’s life, the temperature near the core rises and this causes the size of the star to expand. This is known to transform a main sequence star into a â€Å"Red Giant†. The average mass of a Red Giant is around 0. 4 to 0. 9 Betelgeuse is a red giant, it is 20 times bigger than the sun about 14,000 times brighter and its surface temperature is no more than 6,500 K.A stars evolution after the red giant phase depends on its mass. For stars greater than 1 solar mass, but less than 2 solar masses, the hydrogen burning shell eats its way outward leaving behind more helium ash. As the helium piles up, the core becomes more massive and contracts. The contraction heats the core as it becomes more dense. * White Dwarfs: Stars that have a lot of mass may end their lives as black holes neutron stars. A low or medium mass star, with a mass less than about 8 times the mass of our Sun will become a white dwarf.A typical white dwarf is about as massive as the Sun, yet only slightly bigger than the Earth. This makes white dwarfs one of the densest forms of matter, surpassed only by neutron stars and black holes. The average mass of a White Dwarf ranges from 1. 1 to 1. 7, the luminosity ranges from 1. 2 to 6. White dwarfs are quite common, being found in binary systems and in  clusters. Since they are remnants of stars born in the past, their numbers build up in the Galaxy over time. It is only because they are so faint that we fail to detect any except for the very closest ones. * Neutron star:A neutron star is a very small, super-dense star which is composed mostly of tightly-packed  neutrons. It has a thin atmosphere of  hydrogen. It has a diameter of about 5-10 miles (5-16 km) and a density of roughly 10  15  gm/cm3. Its mass is between 1 and 2 solar masses. * Proton â⠂¬â€œ Proton Cycle   and carbon cycle Proton-proton cycle,  also called  Proton-proton Reaction,  chain of  reactions that is the chief source of the energy radiated by the  Sun  and other cool main-sequence  stars. Another sequence of thermonuclear reactions, called the carbon cycle, provides much of the energy released by hotter stars.In a proton-proton cycle, four  hydrogen  nuclei (protons) are combined to form one  helium  nucleus; 0. 7 percent of the original mass is lost mainly by conversion into  heat energy, but some energy escapes in the form of  neutrinos  (? ). First, two hydrogen nuclei (1H) combine to form a hydrogen-2 nucleus (2H, deuterium) with the emission of a  positive electron  (e+, positron) and a neutrino (? ). The hydrogen-2 nucleus then rapidly captures another proton to form a helium-3 nucleus (3He), while emitting a  gamma ray  (? ). In symbols:

Free Essays on On The Relevance And Merit Of Socrates Philosophy

On the Relevance and Merit of Socrates Philosophy Very seldom in history is there a figure so great that they transcend many cultures. This is especially true of a time in which there are few records left about the person. Such is the case with the philosopher Socrates. Socrates had a brand new way of philosophizing. It was not a quest in favor of wisdom for Socrates, but to discover the wisdom in others. In this paper I will discuss Socrates’ way of philosophizing from several viewpoints. First, I will address exactly what his brand of philosophy was. Secondly, I will analyze the legitimacy of his philosophy with arguments both for and against his unique style. I intend to prove that Socrates’ new method of philosophy and wisdom seeking is not only legitimate, but worthy of merit. Socrates’ philosophy was that of no other; he discovered wisdom by incorporating what is called the Socratic Method. This method of inquiry involved Socrates always asking questions of those individuals that were considered wise. He would ask them questions about their own beliefs so that he may get a better understanding of what it is that they taught or preached. Socrates claimed to know nothing at all and he was asking these wise people what the true answers were. His continuous questioning was only to weed out inconsistencies of the particular â€Å"wise person’s† thought process. Knowing what he did was a simple matter of observation; why he did those things was another matter. Socrates tells us why he chose a life of wisdom seeking in the Apology. While defending the nature of his human wisdom at court, Socrates tells of how he came upon this wisdom he claims to not possess. Socrates’ friend from youth, Chairephon, went to visit the Oracle at Delphi. He proceeded to ask the Oracle if any man was wiser than Socrates. The Oracle then replied â€Å"that no man was wiser. † Socrates was very confused at this. He didn’t kno... Free Essays on On The Relevance And Merit Of Socrates' Philosophy Free Essays on On The Relevance And Merit Of Socrates' Philosophy On the Relevance and Merit of Socrates Philosophy Very seldom in history is there a figure so great that they transcend many cultures. This is especially true of a time in which there are few records left about the person. Such is the case with the philosopher Socrates. Socrates had a brand new way of philosophizing. It was not a quest in favor of wisdom for Socrates, but to discover the wisdom in others. In this paper I will discuss Socrates’ way of philosophizing from several viewpoints. First, I will address exactly what his brand of philosophy was. Secondly, I will analyze the legitimacy of his philosophy with arguments both for and against his unique style. I intend to prove that Socrates’ new method of philosophy and wisdom seeking is not only legitimate, but worthy of merit. Socrates’ philosophy was that of no other; he discovered wisdom by incorporating what is called the Socratic Method. This method of inquiry involved Socrates always asking questions of those individuals that were considered wise. He would ask them questions about their own beliefs so that he may get a better understanding of what it is that they taught or preached. Socrates claimed to know nothing at all and he was asking these wise people what the true answers were. His continuous questioning was only to weed out inconsistencies of the particular â€Å"wise person’s† thought process. Knowing what he did was a simple matter of observation; why he did those things was another matter. Socrates tells us why he chose a life of wisdom seeking in the Apology. While defending the nature of his human wisdom at court, Socrates tells of how he came upon this wisdom he claims to not possess. Socrates’ friend from youth, Chairephon, went to visit the Oracle at Delphi. He proceeded to ask the Oracle if any man was wiser than Socrates. The Oracle then replied â€Å"that no man was wiser. † Socrates was very confused at this. He didn’t kno...

Freedom in Human Life Essay Example | Topics and Well Written Essays - 750 words - 8

Freedom in Human Life - Essay Example Human life is characterized by the pursuit of freedom. Children want to have freedom from school so that they can play all day. Teenagers want to be free from their parents. Adults want financial freedom so that they can be free from want so that they can pursue their passions.  In order to have freedom, people must respect others rights to have freedom. As people pursue freedom, it is necessary to take the rights of other people into consideration. In addition, changes in our lives have significant effects on our ability to enjoy our freedom. For example, adults find themselves with new restrictions that they did not have in their youth. They have to work to pay their bills and have to consider their children making decisions.  Different cultures have their own unique approaches to freedom. The West believes that the individual should have the freedom to think, express their thoughts and do what they want as long as it does not undermine the rights of others. Most Muslim countri es place significant limitations on the freedoms of their citizens. Furthermore, the culture of a society affects the ability to exercise freedom. For example, although people are free to love whoever they want in most cultures the relationship between members of the same gender is frowned upon. As a result, some societies are more preferable than others. The beauty of the American Dream is borne out of the belief that people are free to pursue their desires.  Marketers have redefined the concept of freedom. They have made people believe that freedom means the power to buy things or to have a certain lifestyle. This has led to the rise of consumerism, a culture that values the acquisition of things. This culture has led to the loss of freedom because people are held captive by what the advertisers and corporations want the society to value. People presently focus on the pursuit of financial freedom. This is the ability to do what someone wants without having to worry about money. However, this state is difficult to attain and most people do not ach ieve the state.

The European sovereign debt crisis Essay Example | Topics and Well Written Essays - 2000 words

The European sovereign debt crisis - Essay Example in the minds of many is how the financial debt crisis of the few countries could have caused such a global debt scare, yet those countries are not even the major economies of the Euro Zone. Thus, this discussion seeks to analyze how the financial debt crisis that started with the few countries eventually affected the whole of the Euro zone. The analysis will focus on two major areas of the financial markets; the bond markets and the foreign exchange, as the notable areas affected by the debt crisis. In this respect, the contagion process of the debt crisis from the few countries to the whole of the Euro zone will be analyzed. Greece is the major player as far as the European sovereign debt crisis is concerned, considering the fact that it is only when the sovereign debt crisis of Greece came to the fore that the real financial crisis facing the Euro zone started being considered. By the turn on the 20th century, Greece was one of the first growing economies in Europe (Fouskas, 27). However, the financial crisis of 2007/08 affected Greece notably, because its economy was dependent on tourism and exports, which slowed down as a result of the financial crisis, thus slowing down the economic growth in the country. To address this slow-down, the Greece government increased its spending in the economy, which in turn increased its sovereign debts (Fouskas, 132). The increased sovereign debt of Greece meant that the country’s budget deficit was increasingly becoming higher, compared to the country’s GDP. This effectively increased the borrowing rates of the country, which rose to a point where it b ecame clear that the country would no longer be able to borrow from the internal markets, while at the same time indicating a high possibility of sovereign debt default (Armingeon and Kai, 424). In reaction to the high sovereign default risk by Greece, the credit rating of Greece was downgraded to junk status, also known as the BB+, which effectively meant that the

Poverty in the United States Essay Example for Free

Poverty in the United States Essay Poverty is a serious issue not only in third world countries but also here in the United States. Discussing the nature of poverty in the United States is important because through understanding we will find solutions. Gaining insights into the issue of poverty can be used to understand the complexity of the subject. Poverty has been defined as a state of deprivation of goods and services that essential to the maintenance of an adequate standard of living in a given society. Although the concept of poverty is considered relative, it cannot be denied that it magnifies the problem concerning inequality in a particular society (Levitan). The struggle of poverty impacts people’s day-to-day life. It is easy to hide some things in life but, poverty is not one of them. There are 633,782 homeless people in cities throughout the United States (St. Francis). Poor people have no place to live and are being exposed to nature’s elements, bacteria, and harmful illness can cause threat to the health of these individuals. The environment is being impacted as well, because there is nowhere to put waste or garbage other than on the ground. This is why it is important to gain insight and understand poverty so that we can help these people and the earth. When a person is living in poverty it is humiliating and weighs on an individual’s self-esteem as well as their families and is very difficult to overcome. Poverty is not always a choice, but it is a situation that can be prevented. If people everywhere take something from every book, article or essays that has been written and are willing to recognize and do something about it then it is a problem that can be fixed. There is not a perfect plan or a perfect solution to the poverty problem but, the aim is to decrease the number of individuals and families living in poverty drastically. There are many families living in poverty and there are an equal amount of thoughts and opinions on why people live in poverty such as drug and alcohol use, domestic violence and foreclosure just to name a few. Individuals have a difficult time taking care of themselves can you imagi ne having to try to provide for a family on next to nothing every day. Without a street address these families do not qualify to get welfare assistance such as food stamps, Medicaid, or housing assistance. Without housing assistance people are forced to stay in shelters and if they don’t make to a shelter by a certain  time they go without a warm place to sleep and without food that night. Some people wait in long lines all day for a spot at the shelter only to be turned away because there is just not enough space for everyone. A good way to alleviate or even eliminate this problem is to build more shelters or use some of the abandoned buildings in poverty stricken neighborhoods for the poor people to sleep in. Have stipulations in these shelters that individuals and their families are guaranteed more than one night as long as they abide by guidelines provided, kind of like a contract. So they are not just getting help they are in a sense helping their selves. Different situations have different solutions, there is a difference between a person living in poverty because you’re a war veteran and just having a hard time and living in poverty because you are and addict and everything you have is spent on drugs and alcohol. In these newly built or refurbished shelters with these stipulations, programs can be offered to help transition into a better way of living. Yes, then there is the issue of money and where will it come from. Nobody has money lying around just to give away so charity events, fundraisers, donations, volunteers and maybe even some help from government agencies would help. The children of these families living in poverty suffer most. Research shows that poverty in the first five years of a child’s life changes the life of a child compared to if they were to live in poverty later in life. This is because poverty is associated with poor nutrition; poor nutrition leads to lower intelligence, bad physical development, and poor immune systems. â€Å"Children deprived of proper nutrition during the most informative years score much lower on tests of vocabulary, reading comprehension, arithmetic, and general knowledge. The more severe the poverty a child faces, the lower his or her nutritional level is likely to be (BrownPollitt).† Many children that are labeled bad kids with behavioral problems are really just lacking nutritional value. A child that is hungry is more likely to act ou t and have greater difficulty focusing than a well fed child. There are government programs that offer assistance with nutrition such as W.I.C and Healthy Schools but the guidelines are very strict and fall short in making sure that every child living in poverty has adequate nutrition. So, this problem can be solved by changing the guidelines and making it easier for a family living in poverty to feed our future. People might say this is not my problem, I’m not living in poverty  so what does this have to do with me? Truth be told everyone is affected by poverty. As Dr. Martin Luther King Jr. said, â€Å"There is nothing more dangerous than to build a society, with a large segment of people in that society, who feel they have no stake in it; who feel they have nothing to lose. People, who have stake in their society, protect that society, but when they don’t have it, they unconsciously want to destroy it (Dr.MartinLutherKingJr.).† According to the history of our nation, the safety and equality of the people of our society relies on everyone individually and as a whole nation as one. If that’s the way the world is meant to be then why are people living in poverty treated so differently? Upper class doesn’t make you better than a person living in poverty, money doesn’t make you bad or good and the same goes for poverty. The founders of our nation fought hard for a country where everyone is treated as a person equally but, that is not the case when thousands of people still live in poverty every day. â€Å"Anybody that has ever spent a morning at the Department of Motor Vehicles or stood in the line at the Post Office should understand that simply because the government is handling the problem, doesn’t mean it’s being handled properly (St. Francis)†. The next time you see someone a little down and out stop to give them a minute and see if you can help them in any way, remember that poverty does not make them any less a human than you. I believe the proposed solutions will work because if its believable than its achievable and our system has proven in other situations to be reliable so let use it for the good of the people of our country that could use a hand up not a hand out. For people to be sick on the street, forced to sleep on cardboard or dirt, and have to beg other people to help them is not humane or the American way and should not be tolerated any longer. Works Cited BrownPollitt. Malnutrition, Poverty and Intellectual Development. Pollitt, L. Brown E. n.d. Dr.MartinLutherKingJr. Letter From Birmingham Jail. April 1963. Levitan, Sar A. Poverty In the Lexicon Universal Encyclopedia. 1990: pages 478-480 Vol. 15. St. Francis, Nancy. Homelessness in America 2013. 2013.

Comparing Power and Freedom in Invisible Man and Notes From Underground

Comparing Power and Freedom in Invisible Man and Notes From Underground      Ã‚  Ã‚   The quest for power is an endless one for humanity.   Countless tales of greed, strife, and triumph stem from this common ambition.   Similarly, men universally seek freedom, a privilege entitling an individual to make independent decisions and express personal opinion.   Exploration of the connection between these two abstract concepts remains a topic of interest, especially in the works of Ralph Ellison's Invisible Man and Fyodor Dostoevsky's Notes From Underground.   Two distinct definitions of "power" exist: one deals with societally defined power, generally represented by wealth, leadership, and authority over the lives of others.   The other defines a power within oneself, in which an individual gains a true picture of his human condition and relationship to society.   In Invisible Man, the protagonist enters a Negro college, only to be expelled to New York.   He then begins a career with the Brotherhood, a group to promote civil rights and support bl acks. The narrator of Notes From Underground outlines a series of autobiographical recalled events that comprise the background for his philosophy concerning the human condition and freedom.   Both Invisible Man and Underground Man, in their direct conflicts with power inequality, illustrate the universal human conflict in the pursuit of power.   In each protagonist, heightened awareness of their human condition onsets a retreat underground to compile notes on the nature of power and freedom.   Both conclude that freedom arises as a result of self-awareness and of ability to both recognize and accept a powerlessness of self amidst oppressive societal power.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Invisible Man's first major encounter ... ...on.html Bakhtin, Mikhail. Problems of Dostoevsky's Poetics. Ed. and trans. Caryl Emerson. Introd. by Wayne C. Booth. Theory and History of Literature. Minneapolis: U. of Minnesota Pr., 1984. Dostoevsky, Fyodor. Notes from Underground: A New Translation, Backgrounds and Sources, Responses, Criticism. Norton Critical Edition. New York: Norton, 1989. Ellison, Ralph. Invisible Man. New York: Vintage Books, 1952. Fabre, Michel. "In Ralph Ellison's Precious Words." Unpublished Manuscript. 1996. Accessed 30 November 2001. http://www.igc.org/dissent/archive/ Ellison/early.html Howe, Irving. "Review of: Ralph Ellison's Invisible Man" Pub. The Nation. 10 May 1952. 30 November 1999. http://www.english.upenn.edu/~afilreis/50s/howe-on-ellison.html. O'Meally, Robert, ed. New Essays on Invisible Man. Cambridge; New York: Cambridge University Press, 1988.

Strategic Marketing of Giordano

University of La Verne – BUS 567 Service Sector Marketing| Giordano | Positioning for International Expansion| Sheng-I, Chang (Becky)Chang-Ta, Yang(Frank)Chieg-Chiung, Chen (Jeff)September , 15th, 2011 | Introduction Giordano established in 1981 by Jimmy Lai. It is a Hong Kong- based retailer of casual clothes targeted at men, women and children via its four company brands, Giordano, Giordano Ladies, Giordano Junior and Blue Exchange (Bitner & Zeithaml, 2011).Giordano is one of the best known and established apparel retailers in the Asia Pacific region, employing over 8,000 friendly staff with over 2,400 shops operating in 30 territories worldwide (About Giordano, 2011). They are committed to delivering quality products and service to their customers in the worldwide market. Their vision is to be the best and the biggest world brand in apparel retailing with the mission of making people â€Å"feel good† & â€Å"look great†. This paper starts with a corporate prof ile of Giordano.The main part of the case is positioning the international expansion of Giordano and a detailed analysis of its competitive environment and alternative solutions. Furthermore, the company’s growth strategies are discussed with recommendations provided to conclude the case. Company Profile The Giordano Group is a leading international retailer of men’s, women’s and children’s apparel and accessories. Giordano’s success is measured by the company’s relentless focus on its five corporate business values of quality, knowledge, innovation, simplicity and service.The company has its own apparel manufacturing division where many of its own clothing styles are produced. Giordano is also renowned for its basic and practical men’s, women’s, and children’s T-shirts and trousers, especially denims. In comparison, Giordano is very similar to the American based popular retailer The Gap. Responding to the slow sales in the past, Giordano changed its positioning strategy in 1987 which the company decided to shift its focus to maximizing sales instead of maximizing price margin via a â€Å"value-for-money† policy with selling discounted casual unisex apparel, and increased commitment to customer service.The shift in strategy was successful. The management values and style leads Giordano to be successful, which including a willingness to try new and unconventional ways of doing business and to learn from past mistakes, and considering front-line workers to be its customer service heroes. Giordano's commitment to service began with its major Customer Service Campaign in 1989. There are three tenets in this campaign which is † we welcome unlimited try-ons; we exchange – no questions asked; and we serve with a smile†.Giordano's philosophy of quality service could be observed not only in Hong Kong, but also in its oversea outlets. There are many companies in the market selling c asual apparel. The way in which Giordano differentiates itself from other companies to gain competitive advantage is critical to its success. Giordano's Strategies Giordano distinguishes itself from the others through its high-quality service and superior customer value. However, Giordano is still a long way off from being well known brand compared to other international brand.Giordano is a label that doesn't shape opinion, After 2005, when the garment quota is abolished, imports into the Asia region will become more competitive. This change could affect Giordano's position and growth potential. Philosophy And Value System Regarding to Giordano's philosophy and value system, they believe that mistakes are unavoidable because of the rapid changes in the market. The critical thing is to learn from the mistakes. Giordano has made his employees comfortable about making mistakes.They believe in empowering people through providing a supportive, participative environment in which employees feel safe when mistakes are made. In Giordano philosophy, they feel that with contribution and participation of all employees, mistakes will be minimized. People only make mistakes when they have decision-making ability. Employees As An Asset Training is an important part of Giordano's strategy. It is provided on a continuous basis in order to support Giordano philosophy that employees are key to the company's success.However, even the most sophisticated training program will not guarantee the best customer services and satisfaction. It is the people who deliver that gives it from and meaning. Giordano has stringent recruitment and selection procedures to match its value and service requirements which continues to maintain top-level service to customers. Performance Evaluations Performance evaluations are conducted frequently at the store level, as well as for individual employees. Stores are evaluated for customer satisfaction twice every month, while individual employees are eval uated once every two months.Internal competitions are designed to motivate their employees and stores intend to do their best in serving their customers. Product Strategy & Quality Services Giordano is able to incorporate a high level of customer service as part of its products through a concerted effort, which involved every employee of the company. The company focuses on the concept of value-for money which constantly improves the value of the products and what the products mean to their customers.However, it is also essential to recognize the importance of the management and leadership’s commitment to be customer-oriented and to provide high quality service. Product strategy is to sell a small number of core products in its stores. Giordano's limited product line is seen as a strength. It has no more than 100 items and no more than 17 core items in the store while other retailers have 200-300 items. Because the company believes that merchandising a wide range of products w ill affect retailers to take a longer time to response to the market changes.Simplicity, flexibility and speed as values at Giordano is reflected in several ways which allowing company to react rapidly to the market changes, and quick decision making and well communication through its flat organizational structure. Competitive Advantage The competitive advantages those worked as key success factors for Giordano to achieve a distinct position in the competitive markets are as following: * Computerization – The POS terminals that are used to record and transmit flows of stocks to a mainframe computer which then aids in controlling stock flow of inventory. A tightly controlled menu – It mainly focus on a few items whose demand and desirability can be closely monitored. * Frugality – Curbed spending on advertising and tight inventory control * Value pricing – Value for money apparel. * A dedicated workforce in all outlets that provides quality service: In ord er to maintain this Giordano follows stringent selection procedures to ensure only desired employees are chosen, conduct workshops on â€Å"attitude training†, follows rotational on the job training method and performance related pay systems on the basis of periodic performance evaluations. Simplicity and speed of operations: Giordano maintained a flat organizational structure and this facilitated easy communication between people within the organization, helped to make speedy decision and to manage the project efficiently. * A recognized brand: Giordano has received awards such as: The American Service Excellence Award, ISO 9002 Award and People Developer Award which helped Giordano to establish their brand as a familiar one in over 30 countries.All these competitive advantages and sources should be maintained by Giordano in order to keep its current competitive position and there are some other competitive advantages that should be developed by Giordano in future. The futur e competitive advantages can be gained through investment into the development of employees and continued development of a learning organization which may not be gained by the other competitors. (Giordano K-10, 2010) Giordano's Problems We have indicated some problems and considerations regarding to the position for international expansion.If at all, Should Giordano reposition itself against its competitors in its current and new markets, and should it have different positioning strategies for different geographic markets? Does the company need to apply different HR strategies to suit different countries? Analysis & Solutions I. Should Giordano reposition itself against its competitors in its existing and new markets, and should it have different positioning strategies for different geographic markets?Regarding to the Giordano's positioning of international expansion, should Giordano reposition itself against its competitors in its existing and new markets, and should it have differ ent positioning strategies for different geographic markets? According to Osama Taha- â€Å"A positioning strategy results in the image you want to draw in the mind of your customers, the picture you want him/her to visualize of what you offer, in relation to the market situation, and any competition you may have† Giordano's current positioning strategy is based on providing â€Å"value-for-money† or quality merchandise of discounted casual unisex appeal.The company also emphasized on the merchandise that is relatively mid-priced which means â€Å"inexpensive yet contemporary and trendy†, and offers quality, value and excellent customer services. The reasons for Giordano's success in market place are filling a gap in the market for trendy with reasonable price and quality unisex apparel, and the delivery of quality customer service. Now the fact is whether or not Giordano should reposition itself against its competitors in its current and new markets.Moreover, a fter thirty years of operation, Giordano's brand name and value have been in the customers' mind clearly. If Giordano changes its positioning strategy, it will be very difficult to obtain high-end customers acceptance in this intensive global apparel competition, and may lose the existing low-end customers at the same time. Therefore, we believe that Giordano should not change its existing positioning strategy. Repositioning is not necessary for the entire company because Giordano’s relatively mid-priced positioning worked well in the past decades. The Inexpensive Yet Trendy† clothing appealed to Asia’s frugal customers in the Asia market. However, Giordano could alter their brand image into a more high-value, high-quality, and high-end market. This could mean primarily repositioning Giordano as a higher priced and higher value brand in particular markets in the world. The price may can increase within 5 ~ 10 %, but not too high. According to the statistics, adju st the middle range of clothing prices within 5 ~ 10% will not affect the consumer's sensitivity of the price. Giordano must continue to be creative in their promotions.Perhaps they should spend more on traditional advertising, as they spend less on advertising and promotion than close competitors. However, compared to other international brands, Giordano still doesn’t shape opinion. One of the Giordano's competitors is Esprit who are seen as more up-market than Giordano, while being stylish and trendy. Besides, Esprit promoted a â€Å"lifestyle† image, even though it is positioned similarly to Giordano. Therefore, Giordano could re-launch its image, to be more stylish and thus promoting a lifestyle and not just a brand.It is not necessary for Giordano to follow same positioning strategies for different market but it will depend on the market condition of a particular whether to follow standardized or customized strategy. The company can go after with standardized posi tioning strategies â€Å"value-for-money merchandise† for different markets within the same region like South East Asian countries. But before implementing this standardized positioning strategy Giordano needs to understand the particular market on the basis of consumer’s tastes and preferences about the products and promotional activities.On the other hand, the other successful strategies of Giordano in proving excellent quality customer services, information system and efficient logistics and human resource policies and practices should be implemented tactically for different markets. It means customized strategies should be developed for different countries even within Asia because there are some variations between countries in terms of their economic, cultural and social factors. II. What are Giordano’s key success factors and sources of competitive advantage?Are its competitive advantages sustainable, and how would they develop in the future? The company is establishing a good key success factors. They serve their clients with good quality service and having other company as a reference for bench mark. The company emphasizes the service and the value-for-money which has a big impact to the company source of success. When they are selling their products, they are selling service which is half the price and the other half goes to the production cost. They are not only for goods but they also sell services.Moreover, Giordano have other key success factors like short product development cycle and fast market-driven new product development, excellence in management’s swift cost-control strategies, good in marketing and strong brand positioning, excellence service with â€Å"no questions asked exchange† and â€Å"unlimited try-on† policy, good location primarily in good ground-floor areas, drawing high-volume traffic and facilitating shopping, browsing, and impulse buying. By all of these key successful factors, they ha ve strong competitiveness in the clothing retail market.However, in the long run, sustainability of key success factors of Giordano highly depend on creativity and innovative of the organization. Some competitive advantages can be Giordano key success factors now, but it may not be in future. For example, information was disseminated to production facilities in real time by IT system but if Giordano’s competitor installed the similar system as Giordano did, it will no longer Giordano’s competitive advantages and cannot become the key success factor of Giordano.Giordano should never satisfy itself in such rapid changing current market situation. As the results, Giordano should look into new ways of improving and strengthening its competitive advantages. Creativity and innovative play an important role in continue to gain competitive advantages as â€Å"people are the key† to create value to organization or so called â€Å"organization culture† which is dif ficult to adopt by its competitors in market.Although Giordano might lose some of competitive advantages in future, investment in human resources will help Giordano to create new competitive advantages to contribute in the key success factors of Giordano and stay ahead in future market. Besides this, Giordano should keep on commit to its excellent customer service orientation philosophy and well monitoring with their market competition. These key success factors would develop in certain training and more research about the service and the products the target market wants to have.Innovation of product and service is a must for a company to develop and gain profit in a long period of time. Also, Giordano should rapidly development in Internet and Intranet technologies, solutions such as MS Office, point of sale (POS) and enterprise resource planning (ERP) software, and supporting telecommunications service (e. g. broadband Internet access), Giordano’s competitor could acquire i ntegrated IT and logistics technology more easily and more cost-effectively than ever before. III. A third issue to be considered was Giordano’s growth strategy in Asia as well as across continent.Would Giordano’s competitive strengths be transferable to other markets ? Would strategic adaptation to IT strategy and marketing mix be required or would tactical moves suffice? Giordano Company’s main competitive strengths which can be transferred to other market are: the experience of the employees, inventory controlled system, HRM practices but the policies should be different for each country and can use the established distribution, marketing and inbound channels members in order to market their product outside the home country.IT strategy which is currently used by Giordano, it should not adopt the same strategy for other countries where they are planning to expand their business. Because the IT infrastructure for each country in Asia and other continents may no t be the same and the current IT strategy of Giordano may not be supported by that particular country’s technological structure. Giordano needs more efficient, cost effective, and secure internal communication platform which will link its many sites in Hong Kong and other host countries.As the cross border business of Giordano is increasing, the company needed a comprehensive communications tool that would help Giordano employees conduct multisite management meetings, share documents and collaborate for fast business decisions and quality customer service. In such scenario Giordano can go for partnership with the IT company (Like Microsoft), through which they can install such a server and software through which they can equipped their staff with real time teamwork and presence capabilities that dramatically increased productivity.At the same time they can decrease its multi-national direct dialing and travel cost, as well as IT management costs. The marketing mix strategies that are followed by the Giordano for the existing market should not be the same for new markets where the company is willing to enter. The marketing mix strategies mainly deal with arrangements of the 4 Ps’. So the strategies regarding product price, price, place and promotion should not be the same for all target countries as the market differs in terms of their economic, cultural, social and political environment.But the successful strategies which are currently used for other market can be used by Giordano as guidelines and can develop tactical strategies for different market according to the market situation and customers’ requirements. Recommendation In the past, Giordano has relied on a consistent strategy across retail outlets in the Asian countries that it transacts with. The success strategies include the company's positioning and quality service, recruitment and selection policy, training and development, above-market reward and compensation system, flat str ucture, quick decision making.We believe that the same brand in different regions should not apply different positioning strategy, which should keep the same business strategy consistency. Due to the intensive competitions in the global market, same brand name with different positioning strategy will cause the confusion of customers worldwide. Customers in these markets may become confused as to what Giordano stands for, and this inconsistency makes effective service strategy implementation difficult, particularly as consumers are becoming increasingly mobile and travel more frequently between Giordano’s core markets.Moreover, Giordano might can develop a new high-end brands in order to satisfy the demands of high end markets. From the above analysis we have some recommendation for expansion in the international market for Giordano. First, it is essential to start promotions to increase brand awareness when starting businesses in new market. Second, the location and site sele ction for establishing Giordano’s outlet in different country will be critical. The company should carefully select the site to position their stores which will be convenient for the customers. Third, customer is the key and main factor for differentiation is customer care.The company needs to follow customized customer service strategy for each market segment. Fourth, Giordano needs to find out possibility of outsourcing to maintain low costs. Fifth, extensive market research is needed to investigate designs and fabrics required by the target customers. Giordano has perfectly focused in the value-for-money concept and everything they do is managed at a world-class standard. The management conducted their business in such an excellent and professional manner which helped this brand to reach from Asia to the Middle East and India, Australia, Eastern Europe, and now in North America.Reference Giordano (2011). About Giordano. Accessed Sep 15 , 2011 from http://www. giordano. com . hk/web/HK/ourCompany. html Giordano (2011). Giordano International Limited Annual Report 2010. Kowloon, Hong Kong. Accessed Sep 15 , 2011 Bitner, Zeithaml, Gremler (2011). Service Marketing – Integrating Customer Focus Across the File 5th edition. McGraw Hill. Accessed Sep. 15, 2011. Tam, F. Y. , Chan, T. S. , Chu, P. W. , Lai, T. C. , Wang, L. L. (2005). Opportunities and challenges: Hong Kong as Asia’s fashion hub. J.Journal of Fashion Marketing and Management, 9(2), 221-231. Accessed Sep. 15, 2011 Tyler, D. , Heeley, J. , Bharma, T. (2006). Supply chain influences on new product development in fashion clothing. Journal of Fashion Marketing and Management, 10(3), 316-328. Accessed Sep. 15, 2011 Taha, O. (2000). How to Design Your Positioning Strategy. Retrieved Sep. 23, 2011, from http://www. dime-co. com/marketing/positioning. htm Giordano International Limited (Hong Kong). (2011). Retrieved Sep. 25, 2011, from http://www. giordano. com. hk/web/HK/index. html

City and Village Life Essay

1. Old age consists of ages nearing or surpassing the average life span of human beings, and thus the end of the human life cycle. It is also referred to as one’s elder.. The age of 60 or 65, roughly equivalent to retirement ages in most developed countries, is said to be the beginning of old age. Â  Village life is better than- city essay 2. Old age homes are meant for old aged /senior citizens who are unable to stay with their families or are insolvent. Some old age homes also have residential medical facility performs multiple functions catering to the needs of the old age people’s. 3. There are 728 Old Age Homes in India today. Detailed information of 547 homes is available. Out of these, 325 homes are free of cost while 95 old age homes are on pay & stay basis, 116 homes have both free as well as pay & stay facilities and 11 homes have no information. Kerala has 124 old age homes which is maximum in any state. 4. For the elderly & senior people this is very important issue because we need utmost medical care & look after when we grow old whether we are in or anywhere in the world. There are many reasons for looking for old age homes such as migration or location of Peoples due to their work / lack of time in youngsters / neglect / family problems etc. 5. Those elderly who are abused by children, may feel the old age home is heaven. But later they feel they wish to go back home. Because no place can beat a home, however painful it is. A home means family, and family means belonging. Those who do not have any family, for them old age homes can be a blessing. But those who have family, for them being sent to old age home is like condemning them to death. 6. This Old age homes supply a number of needs they want as they get older. First among these is security, both financially, physically and medically, though not necessarily in that order. The elders are seeing old age homes as an alternative to care in the context of lack of family care. Among such elders, on the one hand we have elders from the upper class staying in paid homes enjoying all and active life.

Contrast

Public vs. Private College – Several Factors to Compare/Contrast Public vs. Private College Several Factors to Compare/Contrast Making the choice to attend a private or public university is a big one. Many students and their parents make that choice based solely upon cost. After all, a college education is a large financial investment, and there may be hefty student loans to pay back after graduating. So, yes, price has to be a big factor in our decision but if you cannot answer the question, What is the difference between public and private colleges? then you are not really ready to make your decision. Here are 5 factors of comparison that all students should consider. Structural Difference Public Universities State universities are funded by the taxpayers of that state and student tuitions and fees. Every university has an operating budget which it must submit to an appointed Board of Governors, and that budget must be approved by the state legislature. The amount of tuition and fees charged must also be approved by the state government. What is a Private University Structure? Private colleges and universities have been around longer than state institutions. They were initially founded by religious organizations, although most are not pretty secular. These institutions are not funded by the taxpayer and are therefore free to set their own policies and budgets without state approval. They usually have a Board of Directors or Governors that sets policy and tuition and fee rates. Private colleges are funded by student tuitions and fees, as well as by donors, most of whom are wealthy individuals who graduated from that college. Prices Public Universities Because of their state funding, tuition and fees at public schools are much cheaper than at private school, as a rule. And states vary widely on those tuition amounts. Texas, for example, has very high funding for its state universities, so students get a big bargain. Generally, however, students can expect to pay from $7000 - $9000 a year. Cost of living, whether in a dormitory or an apartment, will not vary much from that in private universities, nor will meal plans that are offered by the schools. The other factor that will remain comparable will be the costs of texts and supplies. Private Colleges Tuitions will be significantly higher in private schools, and will generally range from $20,000 - $45,000 per year the more prestigious the school, the higher the cost. Cost of living and texts, as mentioned will not vary much from those of state schools, but those costs can be significant. The one offsetting factor in tuition and fee costs is that private schools do have a lot of privately available financial aid. Some of their endowments from donors are earmarked for financial aid to students in need, and the school must give that money out as required each year. So, before you dump the idea of a private school, check out its financial aid programs. Population In looking at public university vs. private university sizes, the general rule is that public schools will have much larger student populations. This also means that class sizes will be larger and the personal attention is not great. Some campuses have up to 40,000 students or more, and at least at the general education level coursework, auditorium-style classes are the rule. Student populations in private school really vary. Small schools may have as few as 1800 students. Harvard, by contrast, has 27,000+. As a rule, however, class sizes in private school are smaller and there is more personal attention. If you do well in very large and more impersonal schooling environments, then you will do very well in a public school. If you do not, however, you should consider a private college Degrees Because of their sheer size, public colleges tend to have more degree programs, so there are certainly more options when selecting a major field of study. And within a state system, some schools are known for their excellence in certain degree fields. If you select a state school, make sure you select one that is known for its department in your major. Private schools have fewer degree programs, but many have an exceptional reputation in the degree programs they offer. If you intend to go the private school route, make sure that the degree program you are choosing has a department with a great reputation. Social Life This is the final factor to consider. Big schools offer a great deal of diversity of population and a huge number of clubs and organizations to join. Most are also known for their party weekends especially when there is a home sporting event. Private schools, with some exceptions, may be less diverse and offer fewer opportunities for you to branch out and widen your social horizons. If there are fraternities on campus, there will be parties, for certain. But in general private schools tend to have less of a reputation for being party schools. These, then are the factors to look at. Finding the right balance of cost, size, programs and social life for you to be happy takes time and careful thought. Contrast Free Essays on Comparison/Contrast The Death of the Human Spirit in â€Å"Harlem† and â€Å"Ode on a Grecian Urn† Although Langston Hughes’s â€Å"Harlem† and John Keats’ â€Å"Ode on a Grecian Urn† were written about 130 years apart and they differ in their structure, they seem to share a similar underlying theme. Both of these poets are trying to convey a feeling of death. They are not talking about a superficial death but rather, a dying on the inside. This is the type of death that robs them of their spirit. To the reader, it is fairly clear to see in Hughes’s â€Å"Harlem† whereas in Keats’ â€Å"Ode on a Grecian Urn†, the reader has to look beyond the outer layer of the poets words. In Hughes’s extremely short poem, â€Å"Harlem†, the poet asks â€Å"What happens to a dream deferred?† (1). If not for this opening line, the reader might be left wondering what the objects in the poem symbolize. Hughes uses a raisin, a sore, meat, a syrupy sweet, and a load. The â€Å"raisin† represents the plight of the black man in a dominant white society. The black man (raisin) refuses to give in and thus turns into a â€Å"sore†. The â€Å"meat† turned rotten in â€Å"Harlem† symbolizes the fight of the African American in making their place in the world. The â€Å"sweet† represents the satisfaction to be found in an existence full of harmony. The â€Å"load† is the culmination of all of these objects. As time goes by, the burden of the â€Å"load† gets harder and harder to carry. The heavy burden causes the black man to falter and â€Å"sag†. Eventually, the immense pressure causes an explo sion to the reality of the situation that the African Americans face. In order to understand the meaning behind John Keats’ somewhat longer poem, â€Å"Ode on a Grecian Urn†, the reader has to look past the words written to reveal their true meaning. On the surface, the reader might think this poem is light and airy, when in fact; it is a sad tale of lost chances never to be r...

Confusing Preposition Pairs in English

Confusing Preposition Pairs in English Confusing  preposition pairs in English is one of the most common mistakes for ESL students. To help you avoid this mistake, review  some of the most commonly confused pairs of prepositions below.   In / Into The key difference between in and into is that in indicates a state of being, whereas into indicates motion. For example, into is often used to describe the movement of something from outdoors to indoors, such as in the sentence, I walked into the house.  By contrast,  in is used when a thing or person is stationary. For example, I found the book in the drawer. Examples Jack drove his car into the garage.My friend lives in that house.The teacher came quickly into the room and began the lesson.The dishes are in that cupboard.   On / Onto Similar to into and in, onto indicates motion where on does not. Onto normally indicates that something is placed onto something else. For example, I put the dishes onto the table when I set it. On shows that something already rests on a surface. For example, The picture is hanging on the wall.   Examples I carefully placed the picture onto the wall.He put the book onto the desk.You can find the dictionary on the table.Thats a beautiful picture on the wall. Among / Between Among and between are almost exactly the same in meaning. However, between is used when something is placed between two objects. Among, on the other hand, is used when something is placed among many objects. Examples Tom is between Mary and Helen in that picture.Youll find the letter among the papers on the table.Seattle is located between Vancouver, Canada, and Portland, Oregon.Alice is among friends this weekend. Beside / Besides Beside - without an s- means next to. For example, Tom is seated beside Alice. In contrast, Besides - with an s - states that something is in addition to something else. For example, Besides math, Peter is getting an A in history. Examples Hang your coat beside mine over there.There is so much work to do besides the normal tasks.Come sit down beside me.Besides potatoes, we need some milk.

White Privilege and the Myth of Meritocracy-Diversity in Organizations Essay

White Privilege and the Myth of Meritocracy-Diversity in Organizations - Essay Example The discussion is also made in the additional contexts of the questions that are required to be answered relating to white privileges that have relevance with regard to organizational diversity; white privileges from the vantage point of non-white minority groups; how discrimination fosters white privileges and whites’ perception of their own capabilities and merits; the use of the terms qualified minorities, qualified whites, and qualified women; gender-based privileges; the relationship between wealth and privileges (Bell, 2011; pp. 223-256; McIntosh, 1990; McIntosh, 2009; McNamee and Miller, 2004; Unz, 2012). Discussion Whites here refer to the ethnic groups that fall under the umbrella of non-Hispanic white and have roots in Europe, or else are from North Africa or the Middle East. They include those who self-report being white, or else report themselves to be one or other of the following: Arab, Irish, Polish, Lebanese, Italian, German, or from the Near East. This is also the definition espoused by the US Census Bureau, and forms the basis of the definition for the paper (Bell, 2011, p. 225). By white privileges is meant those privileges that accrue to Whites in America by virtue of the social conventions that work on either positively discriminating whites based on their color to confer special work, consumption, and other social privileges, or to negatively discriminate against non-whites to effectively put whites in positions of economic, social and political power, and in other relevant aspects of social and cultural life in the country. The myth of meritocracy, meanwhile, posits that whites earned their privileges and positions of dominance and power, and that conversely other minority groups effectively have not earned power and therefore are unable to rise into similar positions as whites. The myth of meritocracy also exists as divisions in â€Å"earned† power and privileges along gender lines, with white women being in inferior positi ons at work for instance due to white males having earned their positions through the merits of their own work and capabilities. While there are parties that assert that reverse discrimination exist, and documented in the courts, the reality is that white privilege persists as a social force acting in ways that reinforce those privileges at the expense of women and minorities, even as whites themselves in significant numbers have historically worked for more egalitarian social arrangements among races, viewing diversity in organizations as sources of strength and advantage that lift all in turn (Bell, 2011; pp. 223-256). Answering the first question, McIntosh presents many of the subtle ways by which white privilege presents itself in daily life, and it is easy to imagine that in the context of organizational diversity, many of those presentations are relevant, especially with regard to not being racially profiled for a host of activities including participating in race-based discus sions and in discussions on promotions, and with regard to the impact of subtle segregation rules in the choice of housing for employees that may work against drives by organizations to foster greater racial diversity in its employee pools. In promotions discussions, if majority of upper management is white too, then ingrained social forces operating within an organization would work against greater ethnic diversity in the management ranks too, to cite another example (McIntosh, 2009; McIntosh, 1990). To answer question two, If I were a member of a minority ethnic group, the white privileges relating to natural social tendencies to promote and enhance the power of whites over

The Changes in Employment Law Introduced by the Equality Act 2010 Essay

The Changes in Employment Law Introduced by the Equality Act 2010 - Essay Example The paper discusses the changes on the employment law as a result of introduction of the Equality Act 2010. Equal Pay The Equal Pay Act of 1970 prohibits discrimination in pay between men and women. The Act emphasizes equal pay for equal work. Despite the act being in place gender wage gap continues to rise and women are segregated in low paying service sector jobs such as education and health. However, the claimant pursuing this allegation should be able to proof that the difference in pay is as a result of discriminatory act by the employer. To proof this, there needs to be a comparator of opposite sex performing similar work in the establishment or in a similar establishment offering same terms and conditions of employment (Kelly et al. 2011). The Act gave employers right to secrecy in remunerations thereby preventing employees from getting information as to whether they are being discriminated thus making it hard to claim unequal pay discrimination. The Equality Act 2010 however makes some changes which removed the clauses on secrecy. Employees are thus free to get information regarding remuneration. It also made it unlawful for employers to prohibit employees from discussing pay. The Act requires organizations with 250 or more employees to publish pay differences for males and females (Directgov, 2011). The Act also enables claimants to make a claim even if there is no comparator. This implies that employers need to be very cautious when offering terms of payment to avoid discrimination allegations. It has also to publish pay differences to avoid paying fines. This may affect performance related pay as those performing equal work need to be paid similar wages. While Equal Pay Act incorporates equality clause in all contracts, Equality Act incorporates sex equality in the contract (Kelly et al. 2011, p. 465). Sex Discrimination Treating one less favourably on the grounds of sex is prohibited in the Sex Discrimination Act of 1975 (Kelly et al. 2011). The act also prohibits harassment based on sex and victimization as a result of giving evidence on sex discrimination cases or for filing a complaint based on sex. The Employment Equality (sex discrimination) Regulations 2005 require a claimant to proof they were discriminated because of their sex by use of a comparator hence according to Clarke (2006), discrimination laws emphasize on differences between complainant and comparator rather than the disadvantage the complainant has experienced (161). The Equality Act has extended the associative and perceptive discrimination based on sex. It is therefore unlawful to treat someone less favourably because of having an association with a person of a particular sex or because of being perceived as belonging to a particular sex. Disability Discrimination The Disability Discrimination Act of 1995 prohibits unfair treatment on the grounds of being disabled. It prohibits direct discrimination and disability related discrimination whereby one is disc riminated due to reasons associated to disability such as sickness. However, the employer can discriminate if the nature of activities does not allow hiring a disabled person, if costs involved are high or as a result of genuine